We believe that the answer is “yes”!
But just an aspiration will not be enough to achieve your goal. You will need persistence, creativity, good taste, savvy, ability to react quickly, prudence, intuition and experience.Acquiring all the first qualities will not be difficult in the process of solving the problems and errors, but in order to minimize unsuccessful attempts, you may want to learn from our valuable experience.
What should your Facebook page consist of and how to get the most from it:
In most cases, the name of the page is the brand name, but your goal is not just to make money in social networks, but to be useful to users. Therefore, the name can be made of a short ideological phrase of the brand, or combine it in an attractive phrase.
The address should contain the name of your company, website or at least logically connected to it, so that it is easily remembered and does not obstruct your promotion on Facebook.
The first thing user notices is your page cover. That's why it should be attractive. And in addition you can also use it as a platform for advertising your services, upcoming events, etc.
The more you are willing to tell about yourself, the more trustworthy is your page. Therefore, the section "About" should all be filled for effective promotion on Facebook.
Do you have anything to offer? So write about this in a special section "Services" that is created for that purpose. You can come up with icons for your services, write the main point and their price. They can also be placed in a special format of the post - "Carousel".
In the "Shop" section you can place all the goods of your company with their detailed description and price. This feature is very convenient: the user is able to select a product without leaving the social network and buy it by going to the website page. And also, as well as "Services", products from the "Shop" can be placed in the "Carousel".
Effective promotion = individual strategy. You should have a plan for the amount of publications per month and rubricator for them, predict the number of new subscribers, reach, engagement and, of course, the advertising budget should be allocated. This does not mean that you can’t use a spontaneous news hook if it is appropriate. The main thing is that your strategy should become your efficiency formula, which you must still adjust in the future, according to statistics and analysis of the community.
You can follow and like other brands to be active not only within your page, but interact with other accounts. Thus, you will receive a response and the likelihood of an organic increase of subscribers will be higher. For example, it could be a cooperative action or contest.
It's also worth noting that the Facebook brand page is perceived as a real person, so for a quality promotion on Facebook you should have your own image and style: if you have a young audience, the pages you interact with should be interesting to your audience.
If employees of your company have accounts on social network, ask them to indicate your official page in special section.
Spread the link of your page wherever it should be relevant: on the website, on other social networks, during courses and seminars of your company, in the signature of your email and employees email, in company handouts or business cards.
This criterion affects the promotion on Facebook in the most direct way: all of the above does no affection if you do not have high-quality content. It should be unique, interesting, attractive, relevant and appropriate.
The phenomenon of Periscope is not new for us anymore, now you can do a live broadcast on almost every social network, and Facebook is no exception.
Use this function for contests, courses or webinars, show the life of your company, use the format of live-voting, change the image or act according to the users comments.
Effective promotion on Facebook also depends on your community advertising. A properly targeted audience, a reasonably allocated budget and an attractive presentation of your brand idea - advertising will give you the result of high engagement and a rapidly increasing recognizability of your page.
Depending on the outcome that you would like to achieve (reach, recognizability, engagement), you should also choose the format of advertising:
With beneficial and interesting contests, you can hugely increase your audience. Be original, come up with unusual conditions for participation and tasks, but do not overdo it, otherwise it will not affect your promotion on Facebook.
At the end of the month, always analyze the completed work.
Directly from your page you can download statistics for the needed period to understand how to improve your promotion strategy on Facebook.
Each project is unique, so you need your promotion to be individual: pick the right tactics, use all possible opportunities most effectively, etc. With the right strategy and its professional use, every business can get customers from the social network.
Is it possible to promote business without being on Facebook? Yes. You’ll just lose a direct channel to communicate with users, and most potential customers won’t even know about your brand. If your business is not on the internet, then your business will be out of business.
Here at Kiwi Agency, we are always happy to help you with any questions and provide you with professional SMM services that guarantee you clients and profit.
If you have any nuances that you would like to find out, please contact us here.
Bilokur-Demchenko Anna, SMM-manager of Kiwi Agency.