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SMM case for Patricia Ledo

Have you ordered the creation of wow-content? We accepted this challenge and are showcasing the results of our work with the cosmetic brand Patricia Ledo. This is the in-house brand of the Eva store network, which previously had no presence on social media.

And so, the Kiwi Agency team got the opportunity to bring the Patricia Ledo brand closer to those who appreciate this cosmetics.

Promotion period:

From August 1, 2023 - present.

Platforms: Instagram

Subscriber growth from 0 to 19500 (as of September 2024).

Goals:

  • Launching the account on the Instagram platform.
  • Increasing the number of subscribers.
  • Promotion and introduction to Patricia Ledo cosmetics.
  • Increasing audience engagement with content.
  • Creating crafty, creative content.

case Patricia Ledo

Content

The main goal was to create content that stands out among competitors. And the first thing we did was develop a unique Tone of Voice, through which the brand heroine Patricia Ledo communicates with subscribers through posts and videos.

Creating content, we tell a story, show emotion - and it worked: in the first month of collaboration, our Reels received over 100K views.

But the main and most pleasant thing is the sincere and active feedback from the audience reacting to the published content. This is what indicates that we are moving in the right direction.

Working on the visual component

Aesthetic content is a must-have for the beauty industry, but now it won't surprise anyone, so we always come up with creative ideas for photos and videos.

Our main task is for the project to be at the centre, and the images, surroundings, and ideas only enhance it, so each photo shoot, like the line of cosmetic products, has its own story and is transmitted to users.

Unique in our content is not only the voice with which the brand communicates with the audience but also one of the sections, where through video our character seems to convey a message or shares insights close to the heart.

case Patricia Ledo 1

case Patricia Ledo 2

Results:

  • Implemented the developed SMM strategy on social networks.
  • The number of subscribers has grown from 0 to almost 10K in 5 months of collaboration.
  • Visual and textual content with a unique and recognizable style has been created and implemented.
  • The total number of Reels views on the page exceeds 500K.

And we don't stop there!

We invite you to visit the somewhat cheeky but kind and sincere Patricia Ledo to get to know her better. And ahead of us are many more interesting ideas, so we hurry to implement them 💚