#LOVEBRAND TikTok - LOVARE tea case

For lovebrand, it is important to be present on different platforms and create content that goes viral and is popular on them.

Period: from November 2022 — till now.

Subscribers: 13.4k;

Views: 1.6m;

Profile views: 12k;

Comments: 108K;

Project Features:

• Low profile activity on TikTok at the start of work;
• Lack of communication with the audience at the beginning;
• Inactive account for a month.

Tasks

- Increase recognition and audience interaction with content;

- Increase the number of subscribers and views.

Previously, the view statistics were quite good, but later, due to a fairly long pause, the subsequent views reached a maximum of 1000.

Before starting work, we developed a detailed promotion strategy and prepared 20 videos for an active start.

For each platform, we developed our own style and type of publication:

• Instagram: beauty and aesthetics.
• Twitter: reaction to trends and expression of opinions from the brand's face.
• TikTok: life situations that are close to Lovaré brand fans.

We developed headings and special "issues", and planned video posting every other day. After testing, we reviewed and made corrections — 1/2 videos per day. And we decided to adapt trends to our content in most cases, as this will help achieve our goals.

Work process

At the start of the project, we faced a "lifeless" account that had only uploaded 3 videos, that is, without a strategy, regular posting, trends, and communication with the audience.

After developing and approving the strategy, we started working on the page:

• Enabled the business page to view analytics;
• Prepared the first video ideas and scripts;
• Approved topics for our videos;
• Developed special headings that began to introduce and test.

The number of views on our early videos varied greatly, from minimal to much higher levels. However, after being recommended on the first trend, there was an immediate upward trend. We understood what our audience liked and gave it to them, resulting in views increasing from 10k to 1m.

Life-related content and topics directly related to Lovaré tea resonate best with our audience. The average watch time has increased, with video trends and special section viewing depth increasing by 70%.

We have resolved the issue of audience inactivity, and subscribers are responding well and commenting on our content. In the future, we plan to hold a contest to encourage even more audience engagement.

UGC

Without encouraging our audience to create content (it happens naturally), we receive up to 3 videos and 5 tags per day. For future periods, we have already planned UGC work, such as reposting the best posts and incentivizing more creations with gifts.

Results

- Increased audience engagement;

- Growth in subscribers, likes, and views: 10k subscribers and 1.6m views in 2 months.

 

We are constantly testing many different formats and coming up with new ideas. So #staytuned!