Who are Generation Alpha?
They were born after 2010 with gadgets in hand.
They are energetic and harmonious, always have their own opinions, and know exactly what they want.
Each of them is a personality built on three main characteristics:
We are all unique!
Talent is not innate; it is honed, just like any other skill. They do not lament the absence of giftedness but seek it out and develop it.
Priority on moral well-being
They care about their mental state because it affects the quality of their lives. They are tolerant and careful not to offend anyone with their words and actions.
Aggression is not a solution
If a problem can only be solved by force, then it remains unsolved. Only respect for each other, only peaceful discussions.
How to create effective content for Alpha?
This generation finds it hard to imagine their life without social media, content, games, and everything that was only a wonder just a decade ago.
In their presentation «Weber Forecast: Unlock 2024» media experts characterize Alpha as the most powerful generation with a «gamer's mindset».
Their preferences are different, their worldview is different, they are different! But we know how to create content that will impress such a demanding audience.
Visuals are the foundation, the soil, the basis
Alphas live in a digital world from birth, so images and videos are the key to their information perception. Of course, they will read your text, but the visual component must captivate them.
They need dynamism
To the dopamine generation, it's essential to quickly get pleasure, feelings of happiness, and interest. They scroll through social media feeds so quickly that it's crucial to grab their attention from the first few seconds, and long formats are a waste of your time and energy that none of them will appreciate.
They seek interactivity
If interaction is possible, Alphas will do it: comment, repost, participate in your polls. The main thing is for them to be interested, and when their opinion is taken into account, they will definitely like it.
Benefit everywhere
And we're not talking about food in the diet now, but about the content consumed by Alphas. They don't pass by when there's an opportunity for self-improvement. So your content should be at least slightly educational.
All attention to the individual
Alphas value everyone's opinion, the brand's philosophy, human stories. They don't want artificiality; they strive for reality and vitality that energizes them.
Multimediality
If you can be multichannel, then be! Create all kinds of content you can if they will have a positive reaction from the audience: videos, animations, podcasts. Alphas love videos the most, so there's never too many reels!
At the heart of events
Your brand should be aware of important topics and interests of your audience. Keep an eye on trends, novelties, and changes that Alphas seek to implement in this world.
Prominent personalities are influential
They are thought leaders, so 25% of all surveyed Alphas listen to them more often than to family members. And if this generation is your target audience, then collaboration with influencers and creators should definitely be on your promotional toolkit.
No artificiality
What social network do you think is the most popular among Alphas? If you answered TikTok, then you're mistaken. This generation loves YouTube and Instagram, but they prefer content that looks like it was created by their peers, without unnecessary artificiality. Only when it comes to artificial intelligence because for Alphas, it's a familiar phenomenon. They communicate with Siri or ChatGPT every day.
But these aspects are not an undisputed key to success. Test different formats, develop your own experience to conquer Generation Alpha!