It is important that your blog immediately answers all questions, gets you interested and makes you stay.
Questions to be answered by the profile:
- Your name;
- What do you do;
- What can you do to help;
- What are you an expert in?
- Where can I see your cases/works;
- Where can I find out about your services, as well as your price;
Specialist profile packaging:
- A good profile avatar that shows you or your logo;
- Simple nickname and profile name;
- Description (bio):
- Highlights: "about me", "cases", "reviews", "price", "services";
- Pinned publications on the topic of your work: cases, news, etc.;
- Guides with publications about you, your business, useful publications;
- Reels with promotions for your services, your product.
Blogger profile packaging:
- Interesting avatar;
- Understandable nickname;
- Profile Description:
- Highlights: “about you”, key life events, work, other;
- Posts that reveal your personality, values, hobbies, what you do, events are important.
Conclusion:
Your blog should tell a potential subscriber about you from the first seconds.
He must find all the necessary information in a short time. If you are engaged in SMM, but your cases are not fixed in the highlights the potential subscriber will go and not move into the ranks of the client.
Any blog should have 6 components:
- Concept
- Design: avatar, description, highlights
- Publications
- Stories
- Promotion
Concept
Where every blog starts.
Without a vision, you have no goal, so there are no steps to achieve results;
The concept should be clear and unique, which will help you stand out from the competition.
The concept includes:
• Topic (what the blog is about);
• History;
• Benefits (how useful you are to subscribers);
• Headings;
• Uniqueness (how you differ from your competitors).
Think of a detailed answer to each item and only then move on.
Profile design:
• Avatar
• Profile description
• Highlights
It is desirable that everything be in the same style and reflect your concept.
Profile avatar:
Bright, clear, but simple, without unnecessary details. Photo, illustration or logo.
Profile description (bio):
What a potential subscriber pays attention to first of all.
The purpose of the header is to attract attention, to make a potential subscriber stay in the profile. The description should contain the main provisions of the blog.
Highlights
They should contain important and useful information about you and your products/services. So that new subscribers can easily find the information they need. The highlights icons must be in the same profile style.
Feed
Now it is not necessary to make a tape with one filter and bother too much with it. But people love it when it's beautiful. After all, Instagram is a visual social network. The ribbon should be harmonious, reflect your concept and personality. Photos must be of high quality, combined with each other, convey the atmosphere of the blog. Now the trend is natural and lively photos.
Read more about trends in our previous article.
Publications
This is exactly what subscribers come to your blog for. Publications can be expert and personal. At first, subscribers come for the benefit (expert publications), and over time they stay with you because of emotions (personal publications).
Remember that the subscriber pays attention to the first 9 publications.
Structure: divide the text into paragraphs, highlight the main thoughts, remove the "water". Learn to cut. Emoticons should be in moderation.
Benefit and Meaning: Forget posting to post. The main thing is to make sense. The subscriber must remember something: knowledge, advice, instruction, experience, emotions.
Stories
Stories are a powerful tool for growing your personal brand and business.
In stories, you should show your life, reveal your personality, confirm your expertise, give people emotions. Don't be afraid to be real.
Practice mindfulness, follow blogs that inspire you, analyze and adapt to your content.
Promotion
No matter how perfect your blog is, in order for it to develop, you need promotion. Personal blogs are usually promoted through advertising from other bloggers, through targeting and a new tool - Reels.
People need to understand why they need to subscribe to you. Just beautiful and useful. This is no surprise to anyone.
Step-by-step instructions for blog development:
1. We think over the concept;
2. Designing a blog: avatar, description, highlights;
3. We select references, take a photo and plan the tape;
4. We think over the content plan and write at least 9 publications;
5. We write scripts and shoot stories;
6. We think over and mount 5-10 reels;
6. We make layouts, buy or launch advertising;
Don't doubt yourself! If you are reading this article, then you are already on the right track.