Promotion period:
May 2023 – present.
Platforms: Facebook and Instagram.
The «Shanychi» brand approached Kiwi Agency before entering social networks and store shelves.
Our goal was to popularize the brand of eggs as a premium-class ecological product. Additionally, «Shanychi» has a great mission: to make the diet of all Ukrainians healthy.
The main objectives at the beginning of our cooperation were:
✔ Increasing brand awareness and attracting new subscribers.
✔ Notifying the audience that the product is available on store shelves.
✔ Increasing engagement on the page.
✔ Building communication with subscribers.
✔ Distributing useful content.
The main tasks we faced were:
✔ Developing SMM strategy to increase brand awareness.
✔ Creating a visual concept in brand colors.
✔ Communicating with the audience.
✔ Conducting contests to engage the audience.
✔ Launching targeted advertising to reach and attract the target audience.
✔ Collaborating with bloggers, bartering, and special projects.
The Kiwi Agency team visited the «Shanychi» farm in the village of Vilshana, Sumy region, before starting the cooperation.
We saw with our own eyes all the processes happening on the farm, met with the owner, Oleksandr Strilets, and were impressed by the hens living there.
During the farm visit, we conducted an image photoshoot. We managed to capture the lives of the hens, the egg stamping and packaging processes on the farm. The ready photo and video content is used to visually fill the pages.
Based on the brand book we created for the brand, we:
✔ Developed a visual profile style.
✔ Created craft content: text layouts, image shooting, reels, animations, infographics for Facebook and Instagram.
✔ Use graphically designed layouts for information publication formats.
✔ Conduct photo shoots on the farm, capturing real-life content.
Text content plays a significant role because through posts, we need to convey the brand's main message and mission — to make the diet of all Ukrainians healthy.
That's why we:
✔ Introduced regular sections relevant to the target audience.
✔ Regularly publish informative and entertaining Stories.
To segment the content, we developed a post and Stories categorization:
Goal: conveying brand values and building a community.
Goal: supporting and building brand loyalty.
Goal: increasing knowledge about the product and its quality.
Goal: demonstrating the brand's positioning through specific actions.
Goal: Increase audience activity on the page.
Goal: Increase the number of subscribers and reach a new audience.
An important part of brand promotion is the regular launch of advertising campaigns. We divided the budget into three main goals: coverage, engagement, and subscriber acquisition.
At the initial stage of work, the priority was maximum coverage of the target audience specifically according to the sales locations.
The main messages of advertising creatives encouraged users not only to visit the brand's page but also to visit a store where the product is available to see the product in person and purchase eggs.
In a short period of cooperation, we:
✔ Created brand pages on social networks from scratch.
✔ Implemented the developed SMM strategy on social networks.
✔ Filled brand pages with unique content.
✔ Promoted the brand through targeted advertising.
✔ Reached 1 million users through advertising.
✔ Showed advertising creatives nearly 3 million times.
✔ Receive positive reviews and comments on a regular basis.
✔ Plan to involve bloggers and influencers in cooperation with the brand.