Perhaps somewhat unexpectedly, we would like to start the discussion about visual content with a few important numbers. In 2023, Instagram solidified its position as one of the most popular social media platforms, boasting 2 billion monthly active users. Despite the growing popularity of other applications, Instagram ranks 3rd among the most downloaded apps worldwide. And this information works in our favor.
Now let's explain why: the aesthetics of social media can become a defining factor in attracting and retaining an audience. In this article, we will explore the latest trends in visual content on Instagram and share valuable tips to help you create stunning and relevant content.
There are numerous ways to beautifully design your Instagram, but here are a few life hacks from our team of visual content specialists that can assist you. For anything that doesn't make it into the article, look for it in the images.
Color schemes play a crucial role in creating an appealing visual. Bright and vibrant colors are currently popular and can capture attention amidst the overwhelming flow of content. We encourage you to experiment with unexpected color combinations and not be afraid to use saturated shades to stand out from other users.
In an era of standardized content on Instagram, users increasingly seek authenticity and a personalized approach. We recommend using your own style and reflecting the uniqueness of your ideas and values through visual content. Photos and videos that depict natural moments, everyday life, and emotions can help establish a deep connection with your audience.
Creating content for social media is no easy task, but clean, bright, and aesthetically appealing photos continue to be popular. Focus on good lighting, composition, and the use of filters to create an attractive visual image. And remember, the background is just as important as the subject in the photo. Choose a background that matches your theme and helps highlight the subject in the photograph.
Incorporate graphic elements, illustrations, or even abstract forms to create a unique visual style. Yes, we agree that this task requires some expertise from an experienced content creator or designer, but we assure you that the results of implementing such visuals will immediately resonate with your audience.
Wondering how to design your Instagram without looking like everyone else? We have an answer for you. Create unity in your visual content to make your profile look cohesive and recognizable. This can be achieved through consistent color palettes, photographic styles, or overall aesthetics. However, remember that each photograph should convey its own meaning and message to engage users when they see your post in their feed, even if they are viewing it independently of your profile.
If you think that designing Instagram is an irrelevant and low-priority question, we have some disappointing news for you. The visual aspect is what catches the attention of a significant number of users. And it is precisely an appealing image that drives them to take further action: read the text, make a click, visit the website, and learn more about you or your product.
Beautifully designing your Instagram is not only a way to stand out but also a means to establish a deep connection with your audience, capturing their interest and engagement with your posts. By following trends and utilizing tips from professionals, you can achieve success and create a unique visual style that reflects your individuality and values.
So don't be afraid to experiment and be creative. And if you need assistance, we at Kiwi Agency will be delighted to help you with it!