Easter Collaboration: SMM Case for Dobryk

This brand is well recognized by every Ukrainian — from home bakers to professional pastry chefs.

Promotion period: March 2025 — April 2025.

Platforms:

Facebook: 23,848 followers

Instagram: 10,011 followers

TikTok: from 0 to 2,288 followers

Our goal was to build warm, inspiring communication that encourages creativity. Additionally, we aimed to present seasonal Easter novelties, launch a TikTok channel from scratch, engage the community, and elevate the brand’s visual identity.

Tasks:

• Develop an SMM strategy and a TikTok launch strategy
• Present seasonal Easter novelties
• Increase all quantitative metrics
• Create professional photo and video content
• Fully moderate all social media platforms
• Launch flash mobs and contests to attract new audiences and build community
• Influencer marketing — collaborate with well-known food bloggers

Visual concept:

We developed a complete visual guideline for the social media profiles.

We tested a variety of content formats: animations, AI-generated visuals, design mockups, and handcrafted photo shoots with products and models. Everything was created within a unified visual style to ensure a cohesive and recognizable brand presence.

We organized several photo and video shoots that received positive feedback and high audience engagement.

TikTok

We didn’t just launch a TikTok profile — we created a content rubric that fully reflects the brand's identity. We published a wide variety of videos: from decor aesthetics and giveaways to trends, recipes, ASMR, and product reviews.

 

Results:

• During the collaboration period, we successfully developed and implemented a full-scale SMM strategy.
• We achieved strong performance metrics and delivered tangible outcomes:
• Published 24 posts, including 9 Reels and 3 animations
• Produced and published 24 TikTok videos, which collectively reached up to 1 million views and engaged 33,000 users
• Collaborated with influencers, resulting in 1.2M+ reach and 2,300+ new followers
• Enriched the brand’s profile with authentic, handcrafted photo and video content, modern animations, and stylized mockups
• Grew the follower base across all platforms

We succeeded in creating a space for inspiration

A platform where people feel encouraged to try decorating, save ideas for the holidays, and stock up on ingredients that spark joy.

Because when a brand speaks to you sincerely, you naturally want to connect in return.

We’re grateful for this collaboration!

And we’d be happy to make your brand recognizable too — just fill out the brief.