The beauty niche on social media is competitive and dynamic, prompting every brand to strive for wow-content, create its own trends, and actively engage with the audience.
While an SMM strategy cannot guarantee one hundred percent success, it significantly increases the chances of building your own community.
This is the foundation for any strategy, as it's the first step we take and what we aim to achieve. «We don't send wishes into space», but we clearly define the goal to develop the perfect plan to achieve it.
For beauty brands, goals and objectives are usually quite standard, as they are for other niches planning promotion on social networks, so for Pudra Cosmetics, they looked as follows:
We must have a clear understanding of who the guest and potential buyer of our page is, so that the content «hits the heart», evokes a desire to subscribe, and try the brand's products.
For Pudra Cosmetics, we divided the target audience into three main groups:
Each of these groups has its own «drivers» that encourage the selection of specific products, as well as «barriers» that make them doubt and contemplate. And it's crucial to understand this when creating impeccable content.
Analytical steps have been taken — ahead is a flight of inspiration!
We understand the ways of communication of our close ones: intonations, specific words, gestures. Just like with beloved brands — you should have a clear communication strategy so that you are recognized and loved for how you speak and respond.
This is where the tone of voice comes in handy, as it distinguishes you among others — your unique voice and character. And don't forget to respond to comments and inquiries in direct messages to have strong and friendly relationships with the audience.
Beauty is the perfect niche for unleashing creativity and conceptual ideas. Until recently, the audience didn't mind stock content, but today — it repels with its artificiality. Therefore, prioritize crafted photos.
Thematic photoshoots are a place for your unlimited imagination:
Let your crafted content amaze!
Of course, don't forget about videos, as reels are the most popular option for organic promotion. Moreover, video content allows adding visual informativeness to the page: create makeup looks with your brand's products and share tips from makeup artists. Professional content can and should be complemented by UGC.
For the beauty industry, this stage rests on three pillars, so for Pudra Cosmetics, we highlighted the main promotion methods:
Be generous and hold contests, as who doesn't love tagging their friend in the comments and adding new products to their makeup bag. Work with bloggers, makeup artists, and celebrities, as the audience trusts them and listens to their advice.
In conclusion: add successful targeting — and promotion will definitely bring results.
But even with our step-by-step instruction, creating an SMM strategy is not so easy without the relevant experience. We, at Kiwi Agency, have many successful cases in the beauty industry, so we are ready to create an effective strategy for your brand that will exceed expectations from promotion!